By Robert Nardi
The Naples real estate market is showing some encouraging signs this summer. A healthy wave of new listings in July met a continuing wave of motivated buyers, creating a market that is becoming increasingly balanced between buyers and sellers.
In July, 916 homes came onto the market, an increase of 8.1% compared with 847 new listings in July 2025. That influx of inventory was welcome, particularly because sales activity remained stronger than we typically expect during the summer months.
Closed sales jumped 14.5%, with 733 homes sold compared with 640 in July 2025. Pending sales, however, declined 5.6%, from 807 last July to 762 this year.
According to broker analysts reviewing the July 2026 Market Report from the Naples Area Board of REALTORS® (NABOR®), which tracks residential real estate activity throughout Collier County, excluding Marco Island, these numbers point to a market that is healthy and relatively well balanced.
Inventory Is Tightening — But Buyers Still Have Choices
One of the most important trends I am watching is inventory.
Demand for homes in Naples has generally outpaced available inventory since January. While we are not at a point where buyers should panic about a lack of homes, the continued tightening of supply raises an important question: At what point will lower inventory begin putting upward pressure on prices?
We are not there yet.
For now, buyers still have opportunities to shop, compare properties and negotiate. In fact, many buyers are taking more time to evaluate their options rather than rushing into a purchase. That is a sign of a more normalized market compared with the frenzied conditions we experienced several years ago.
For sellers, however, the message is equally important: pricing a property correctly from the beginning matters. Buyers today are informed, selective and willing to wait for the right property and the right price.
Prices Tell an Interesting Story
The overall median closed price in July increased 2.6%, rising to $590,000 from $575,000 in July 2025.
But when we look at the overall numbers, the story becomes much more interesting.
The single-family home market continues to show considerable strength, with the median closed price increasing an impressive 12.9%, from $660,000 last year to $745,000 this July.
The condominium market, on the other hand, is telling a different story. The median condominium price declined 4.8%, from $420,000 to $400,000.
That doesn't necessarily mean that Naples’ condominiums are losing their appeal. In fact, sales in several important areas are quite strong.
In the Naples Beach area — ZIP Codes 34102, 34103 and 34108 — condominium prices declined 3.7%, yet closed condominium sales increased an impressive 29.6%.
North Naples — ZIP Codes 34109, 34110 and 34119 — showed an even more dramatic difference. Condominium prices declined 9.7%, while closed sales increased 40%.
To me, these numbers suggest that buyers are finding opportunities in the condominium market, and sellers who are willing to price their properties realistically are getting results.
Luxury Buyers Are Still Very Active
Perhaps the most fascinating story coming out of the July report is what is happening at the upper end of the market.
Normally, summer is a quieter period for luxury real estate in Naples. This year, however, luxury buyers are clearly still in the game.
Homes priced above $1 million — and particularly properties priced at $5 million and above — are attracting significant attention and, in many cases, selling at a much faster pace than we typically see during the summer.
A large percentage of these luxury transactions are cash purchases, which gives those buyers a significant advantage in today's market.
At the same time, buyers purchasing homes below $1 million are more likely to rely on financing. Mortgage rates currently hovering in the 6.8%–7.2% range continue to make affordability a challenge for many buyers.
This creates an interesting divide in the Naples market: cash-rich luxury buyers remain highly active, while financed buyers are generally more sensitive to price and monthly carrying costs.
Naples' Luxury Market Continues to Stand Out
The numbers in some of Naples' most desirable areas are remarkable.
In the Naples Beach area, single-family home closed sales increased 37.5% in July. Even more striking, the median closed price increased 31.6% year over year, reaching $2.5 million compared with $1.9 million in July 2025.
North Naples was equally impressive. Single-family home closed sales increased 11.1%, while the median closed price surged 46.2%, reaching $1,132,500 compared with $774,750 a year ago.
These numbers reinforce something I have been seeing in the Naples market: buyers who want the best property are still willing to pay for them.
Location, condition, views, amenities, proximity to the Gulf, golf and lifestyle offerings continue to matter enormously. The best homes are not necessarily competing solely on price — they are competing on quality and desirability.
The July 2026 NABOR® Market Report provides detailed comparisons of single-family and condominium sales, price ranges and geographic areas throughout Collier County. The complete statistical report can be viewed here.
What Does This Mean for Buyers and Sellers?
Overall, I view the July numbers as encouraging for the Naples real estate market.
The market is not overheating, but it certainly isn't slowing dramatically either. Buyers are purchasing, new listings are replenishing inventory, and sellers are becoming more realistic about pricing.
Most importantly, we see a healthier balance between supply and demand.
For buyers, this means there are still opportunities to negotiate and take the time to find the right property. However, if you find a home that checks all the boxes and is priced correctly, I wouldn't assume you can wait indefinitely — particularly in the most desirable locations.
For sellers, the market is still very active, but the days of simply putting a high price on a property and expecting multiple offers are behind us. Proper pricing, presentation and marketing are more important than ever.
And for those watching the luxury market, the story is especially compelling. The continued strength of Naples' high-end market demonstrates that affluent buyers remain confident in Naples as a place to live, invest and enjoy the Southwest Florida lifestyle.
In short, Naples is settling into a healthier and more sustainable real estate market — one characterized by improving inventory, steady demand, price stability and continued strength at the luxury end.
That combination continues to support Naples' reputation as one of the world's most desirable places to own a home. In fact, Naples was recently recognized by Condé Nast Traveler as one of the most beautiful towns in the world. Read the article here.
Seasonal Rentals Are Available
If you're thinking about spending the upcoming season in Naples, we still have some excellent seasonal rental opportunities available.
Whether you're looking for a property on the beach, across from the Gulf, or on a golf course, or somewhere with tennis and other amenities, we offer rental options for virtually every lifestyle and price point.
If you're considering a seasonal rental, a second home, selling your existing property or simply want to know what your Naples home may be worth in today's market, I'd be happy to help. Please contact me at 239-293-3592, RobertNardi@aol.com , or use www.BuyNaples.net to perform your own rental searches.
Enjoy fall, and before you know it, I'll be seeing you in beautiful, warm and sunny Naples, Florida!