By Robert Nardi
The Naples housing market proved its resilience once again this summer, holding steady amid shifting national trends. Inventory tightened to near pre-pandemic levels, while overall home values continued to reflect strong retention. According to the August 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks activity throughout Collier County (excluding Marco Island), closed sales rose 11 percent, climbing to 604 in August 2025, up from 544 in August 2024.
Although the number of available homes declined month after month through the summer, inventory was still up 9.1 percent year over year, reaching 4,892 properties, compared to 4,485 last August. Broker analysts note that this dip in summer inventory is partly seasonal — many sellers temporarily withdraw their listings, creating what’s known as a shadow inventory. Yet another factor has been the steady rise in pending sales, which outpaced last year’s activity for four consecutive months.
Altogether, the data paints a reassuring picture: Naples remains one of Florida’s most desirable markets, with both buyers and sellers acting decisively. Buyers are moving quickly on well-priced properties, recognizing the competitive edge of today’s opportunities, while sellers are still benefiting from substantial value gains — with median closed prices up roughly 80 percent since 2019.
Price Movements and Market Nuances
The overall median closed price in August dipped slightly, down 1.1 percent to $588,500, from $595,000 in August 2024. This modest adjustment reflects the market’s seasonal rhythm rather than a loss in value. In fact, when examining specific segments, we see clear contrasts driven by inventory shifts.
In the single-family home market, inventory fell from 3,120 listings in May to 2,418 in August, while the median closed price rose from $704,000 to $732,000. Meanwhile, the condominium market saw inventory drop from 3,404 units in May to 2,474 in August, with the median price adjusting downward from $450,000 to $408,000 — an indicator that well-priced condos continue to move quickly, particularly among value-driven buyers.
The NABOR® August 2025 Market Report offers detailed comparisons across single-family and condominium sales, price ranges, and geographic segments throughout Southwest Florida. (You can view the full report here)
What Does This Mean for Buyers and Sellers?
In recent months, the Naples market has evolved from an extreme buyer’s environment to a more balanced, realistic marketplace. Sellers who remain active are pricing with purpose — and buyers are responding.
For buyers who felt priced out during the pandemic’s frenzy, now is a prime opportunity. There’s more room for negotiation, more options to explore, and still, plenty of sellers eager to make a deal before the season arrives.
For sellers waiting to relist in hopes of a “hotter” market this winter may be disappointed. Prices are trending gradually downward, and success will come to those who meet buyers where the market truly is — not where it use to be.
As I often say, “Price it right” should be our anthem. Overpricing at the outset almost always leads to a longer listing period, multiple price reductions, and, ultimately, a lower sale price. Before re-entering the market, a fresh Comparative Market Analysis (CMA) should be created. Strategic, accurate pricing from the start is the key to selling efficiently and profitably.
A Seasonal Closing Thought
For our friends who live in cooler climates, we have some great seasonal rentals available. If you are interested, please contact my office at 239-213-1616 and ask for one of our Rental Administrators. But for now, savor the crisp air and the vibrant colors of fall. It’s one of my favorite times of year: a season that reminds us of change, renewal, and the beauty of timing — much like the real estate market itself.
Stay warm and well! See you soon!